Music Promotion Integrity Alliance
Our mission: Fight streaming fraud. How? Independently vet and identify ethical music promotion options.
The Music Promotion Integrity Alliance (MPIA) is a non-profit organization made to raise the standard for ethical music promotion. We exist to combat the rise of fraudulent streams, which harm artists and the industry at large.
We represent a united push to define and uphold a shared code of conduct that enforces legitimate music promotion. Our goal is to bring transparency, credibility, and oversight to a part of the industry that has long lacked clear standards.
The MPIA serves as a resource for identifying legitimate, ethical music promotion practices that align with the compliance standards of music distributors, rights holders, and digital service providers.
Through collaboration, vetting, verification, and public accountability, the MPIA works to protect artists, uphold industry integrity, and build a future where honest music promotion can thrive.
Building a Better Music Industry For All.
Artists will invest into promoting their music — that’s a given. It’s a core part of building a career, reaching new audiences, and growing visibility in an overcrowded market.
But today, this need exists in a space that remains largely unregulated, leaving artists vulnerable to fraudulent streams and non-compliant services that can result in takedowns or long-term harm.
The Music Promotion Integrity Alliance (MPIA) exists to raise the standard. We believe artists deserve access to legitimate, ethical promotion options they can trust — options that won’t jeopardize their music or standing with distributors and DSPs.
By defining what ethical promotion looks like and verifying those who meet that standard, the MPIA is creating a safer, more transparent ecosystem for music promotion — one where artists can grow without fear.
Strict Promotion Standards
To earn MPIA certification, you must adhere to strict promotion standards that fights fraud.
To earn MPIA certification, companies must undergo a strict independent analysis to be nominated, as well as regular checks to maintain their MPIA certification.
Alongside the MPIA’s own analysis, nominees must also clear verification tests from the industry’s most trusted music analytics platforms.
Our strict promotion standards are as follows:
✅ Promotion Method Verification
You must provide evidence that the music promotion methods used do not involve any artificial manipulation of numbers (streams, followers, etc).
✅ Playlist Verification
Playlist must be reviewed and independently verified by an MPIA-appointed analyst in collaboration with SpotOnTrack and Soundcharts.
Playlists must be reviewed and independently verified by Artist.Tools.
Playlists must show no evidence of artificial growth, including bot followers or engagement generated through inauthentic means.
✅ Quality Assurance Testing
The MPIA will regularly place test orders with to validate that the promotion offered is free from bots and artificial streams.
✅ No Guaranteed Stream Counts
You must not advertise specific guaranteed stream counts to clients.
✅ No Guaranteed Playlist Placements
You must not guarantee placement in specific playlists, aligning with Spotify's guidelines.
✅ Prohibition of Artificial Streaming
You must not engage in any practices that artificially inflate streaming numbers, including the use of bots or click farms.
MPIA Members
Apply for Membership
Interested in joining our cause? Apply now.